This project was the first one of my last year in MMI. We had to rebrand the visual identity of our University. The University's name for this project was University Pasteur Bourgogne Franche-Comté (UPBFC), and was fictive. We had multiple steps of reflexion and creation for a new logo and a communication strategy during 2 months. The particularity was the polymorphic side of the visual identity due to of the different formations.

This rebranding follows the name change of the Université Nord Franche-Comté. I met with design professionals during this project. They advised us on how to improve and encouraged us to take our rebranding further. In this project, I created a logo, a motion design, a design system, a graphic chart and a presentation.