How to manage communication and promotion of iconic monuments for a city like Belfort ?

Every year, for a single a week end, museum, monuments and administrative offices open their doors to the public for free. My goal is to develop a communication strategy to inform the public and boost the city’s appeal for the September 19 and 20, 2026.

I collaborated with Belfort’s cultural department and a graphic designer to create a small guide, highly anticipated by the public. I organized its distribution and his online version.

It was important to share the information on social media, so I worked on posts for Facebook and Instagram, including a side showcasing various views o the city and a video filmed by my colleague Félicie.

I briefed a photograph to cover the week-end, in order to prepare post-event an Instagram story and a video. I anticipated next year’s communication by new pictures of this week-end and institutions.

Statistics were strong about this event, an audience engagement resulting in approximately 300 interactions by posts 20 saves and 30 shares. Pictures ©VilledeBelfort